Welcome to our blog for our new jeans-brand 'Ecoco'
As a medium for our research book, we didn't want to take a real book, because we felt this was really hypocrite. We have to create a cradle to cradle-brand but in the process of creating it, we actually use so much useless paper and toxic inks...
So we chose a blog as a medium because this is a new medium where other people also can look on and get inspired by and a blog remains forever without wasting any product like a normal research book.
Also we printed our concept report on sustainable paper, because we feel it's our duty to be cradle to cradle in every way of the process because otherwise it doesn't make sense.
Concept
| ‘Ecoco’ will be based on a sustainable and cradle-to-cradle concept, which will focus on stylish, functional and durable garments. Transparency is one of the most essential values in order to remain loyal to the customers by informing them with the importance of sustainability in our world today. The main inspiration of the brand comes from the origin of a coconut. Sri Lanka, the biggest producer of coconut fibres, will be where the production phase takes place. By setting up the brand ‘Ecoco’, we also hope to improve the working conditions and the overall development of the country by supporting them with the profit we make. We aim to use every part of the coconut for our collection as well as the interior of our store. The brand is supposed to create an atmosphere of an adventurous and exotic place that is yet undiscovered. We will reuse the fibres of the old pair of jeans to produce new jeans for our latest collections. We hope our means of recycling and awareness of the environment will attract customers. Our unique means of slogans, ‘these jeans are nuts’, for example will hopefully create curiosity within the target group to further discover our brand. |
So get inspired by the unique characteristics of a coconut… |
