Target Group
Our target market is aimed on 25-35 year old men and women, mostly coming from the Netherlands and living in the city. They are very active and energetic in terms of their life style, meaning that they are very outgoing, have a passion for exploring, are spontaneous, hungry for life and enjoy sports like hiking and going to the gym. They live in Amsterdam mostly around de pijp or overtoom. OThey also might be tourists with an interest in not only the typical touristic attractions in mind but also interested in this booming corner ofAmsterdamandourspecialarchitecture.
They just finished their studies and haven’t found their spot in society yet. They are still single or in the beginning of a serious relationship. Being lone, they are able to spend more on luxury items. As they are always on the go and spend lots of time outdoors they also are very aware of their environment and global pollution.
The main characteristics can be described as: independent, adventurous, curious and open-minded.
Furthermore they don’t have an experimental buying behavior meaning that they might have two/ three denim brands, which they stick to. Also they hate the entire logo-orientated fashion world, where you pay for the logo only.
They don’t like big high-street chains, seen at ‘Kalverstraat’, which means that they are loyal customers once they have found their ‘perfect’ jeans. Moreover they do not necessarily define a good pair of jeans by the fashionable-factor but they care more about the comfort the jeans offers, overall quality and available service. Their style is influenced by street wear and they like to look casual but still up-to-date. They just finished their master studies and start working as art directors, architects or biological engineers, for instance so they don’t really have to dress up. They grew up in a very multi-cultural world and have a free spirit.
Our target group is based on both women and men between 25-35 that are living an active and adventurous life style with a passion for travelling. They are open minded which leads to the desire of exploring a new way of thinking and acting. Independence and freedom are one of the core values our target group aims for.
Typical characteristics of our target group are: adventurous, lean back, active, lively, sometimes weary of life, always seeking for adrenaline, sportive, exploring/discovering, open minded, relaxed, independent, free, energetic, impulsive.
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| The typical lean back guy who is very active and adventurous. He likes to try out new exciting things and doesn't like to stay in the norm. |
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| She loves to be outdoor; exploring a new world. Travelling is everything to her since she has no strings attached to her ordinary, old life. |
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He doesn't seem to be fashionable but still, he pays more attention on his looks than you would imagine.
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The final Target Group Pictures:
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| The kind off couple that enjoys life rather than always caring how they look. Clothing has to be functional and durable and appropriate for a day in the dessert as well as for a day in a big city. |
they like to travel ( denham suitcase)
